Share a Table

Time Out is a pioneering magazine published in 327 cities in 58 countries. It has long held a special status as the go-to source of inspiration on food and entertainment for both locals and visitors alike. This insight drove the creation of our campaign, that challenges the viewers to ditch the newsfeed and instastories in exchange for some old friends checking out a new restaurant. And Time Out knows all the best ones.

Our target is young adults, world travelling, modern and eclectic. People that like to know who's in, what's cooking and where to go for a good time. Time Out has established an impressive reputation in Portugal, even going so far as to create their own space, Time Out Market, gathering the best of the city under one roof. A concept that has since been extended to other version of the magazine in the US, UK and the UAE.

Paramount for us was creating a campaign that fit our budget. All we could afford was the food on our table. We selected two of the best restaurants in Lisbon, ordered some take out and went to work before it all got cold. In the spirit of the creative concept, this campaign features a real meal, without styling, and no paid actors, only friends. The campaign was such a success that after the local run in Portugal, it ran in Time Out magazines in Italy, France and the UK.