João started his career at Y&R as an intern fresh out of college. And he never looked back. He is a consummate jack of all trades, known for being a relentless creative, always on the hunt for the next big idea. Art director, illustrator, UX/UI designer, presentation designer, copywriter, strategist, content creator are just some of the roles he has filled over the years across a breath of clients, at home and abroad. He was selected as a Cannes Young Lion and Eurobest Young Creative 2 years in a row and his work has been awarded at the Webby Awards, Shorty Awards, Portuguese Creative Club, Eurobest, NY Festivals and Effies.
João grew up along with the internet and is a perpetual zeitgeister, on a constant search for something new to experiment with. He has founded influential blogs, created cult-hit websites, moderated popular subreddits, invested in revolutionary start-ups and is the proud owner of one whole Bitcoin (AKA the kids’ college fund). His genre-defining projects (Kim Jong-Il looking at things and 2 Kinds of People) were not only viral, award-winning sensations, they have become celebrated books collectively published in 5 languages in over 10 countries.
In 2021 João decided to go back to school and took a course on UX/UI at the Lisbon School of Design. He graduated top of his class and he’s now their Digital Experience Designer. He is also, currently, a guest lecturer at the School of Media Studies teaching Digital Design and Creativity courses. At home he has the best of advertising clichés: loving wife, adorable kids (boy and girl of course) and a cute French Bulldog.
João has an extensive collection of statues and plaques of all shapes and sizes and in all sorts of metals.
Extensive experience enriched by creativity without boundaries.
João has applied his creative acumen for national and international clients across the world, from multi-million dollar campaigns to bespoke activations in virtually every industry, category, tone of voice and medium. He has collaborated with renowned artists, directors, illustrators and creatives to create work for huge conglomerates, bustling start-ups and dedicated non-profits.
From CMYK to RGB, static to motion, visual to audio, crafting to coding. There is no category where João hasn't been a creative. A career spanning almost 2 decades in which he has seen and done it all. For the agencies that have worked with him over the years, he is known as a force multiplier, able to handle tight deadlines, appease demanding clients and unlock creative ruts.
Got an idea, project, or opportunity you’d like to discuss? Feel free to reach out. Anytime, anywhere.