Ketchup on the fries, or on the side? Bed made or why bother? Night owl, or early bird? And about that toilet paper roll . . . Over? Or under? 2 Kinds of People is about all the little idiosyncrasies that people love to defend as better than the alternative. It's a humorous exploration of what makes us humans. Proof that no matter how different we are from each other, there are always things we can find in common.

The world is full of many different kinds of people. But in some ways, it's easiest to divide us into two specific groups: those who have 26,482 emails in their inbox, and those who bring their inbox counts to zero. It's really that simple.

This visual personality quiz, which doubles as a game, is the easiest way to discover if you and your friend / date / loved one / spouse / future roommate / coworker / person-you-just-met-in-a-bar are destined to be soul mates. Or mortal enemies.

Kim Jong Il Looking at Things is one of the most followed, shared and imitated monothematic Tumblr blogs. Uninterrupted series of photographs of North Korea's Dear Leader looking at things, this series fascinates with its formal rigor and intensity. Without removing these photographs their primary function - to raise Kim Jong Il to an iconic rank - this series forces a shift in the purpose of propaganda. The icon changes to taxonomy, the viewer is being watched, and the meaning of this images breaks away.

The spare, almost clinical look of the images (…) coupled with the often profoundly mundane nature of the objects at hand lend the entire portfolio a tone that is one part humorous and three parts crazy.

Accompanied by an essay by Marco Bohr entitled Looking at Kim Jong Il Looking at Things, the book reveals the springs of our fascination for these accumulated images on the Internet - these memes - analyzing how a series of apparently innocent photographs become viral and attractive.